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Brand Story-- From Africanmall To Jurllyshe

First Stage: Brand “AfricanMall”

AfricanMall is an online store founded in 2017. We offer fashion women clothes, accessories and human hair for black women at an affordable price.

There are lots of clothing choices for women in clothing market. After for long period of exploration, we found that very few clothing brands on the market can highlight and enhance the beauty of traditional black women. And we want to help them show more confidence and femininity.

In the past three years, we have been committed to providing the latest trendy clothing, accessories and hair wigs. And we have gained thousands of fans and followers on Instagram, Facebook, YouTube and other channels. “AfricanMall” has been well known both in customers and some other clothes suppliers.

People know our store name “AfricanMall” very well but little about our clothes brand“Jurllyshe”. It’s time to upgrade and enter into the next level.

Second Stage: Brand “Jurllyshe”

“Jurllyshe” -- J(ust) ur(you are)(Rea)lly  she. We just want all the women just be who you are. Be a better you, and be better us. We know that if we want to go further, we need to do more.

Firstly, in order to achieve brand unification and make our own real brand, we upgrade our brand and changed our old domain name to form May 9, 2020.

Secondly, in order to improve our customers shopping experience, we have redesigned our websites and made a deeper division, so that customers have a better visual experience and shopping experience.

Domain name change statement:

Apart from changing our domain name and email address, nothing else changes will affect our existing or future customers. All the old links that use domain will automatically be redirected to safely. To ensure smooth transition, we will preserve the old domain name for a long period of time. If you find any link that dose not work, please report it to us.

Facebook, Twitter and Instagram name will all use follow@jurllyshe. We hope through these changes, we can convey a more cohesive brand image and promote better memories and recognition between our customers.

Due to this change, our new email address and website URL will be as follow:

Official Website:

From to

Company Email Address:

From to

We apologize for any inconvenience caused to you. And we would also like to use as a recognition to everyone that helped us to get to this point and honestly say a BIG THANKS.

Our core values--Truthful, authentic and beautiful define how we do business, how we treat the people around us. Beautifying women with clothes and human hair, make you bright, colorful and stylish.

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